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Speaking of nasty surprises in your products, here are a few scary ingredients you should be avoiding: “Since makeup sits on the skin for the day, it is important to select products that are free of chemicals that are questionable or contain irritants,” says dermatologist Ellen Marmur, M.D., founder of Marmur Medical and Marmur Metamorphosis Skincare. “Unfortunately, some brands try to capitalize on the clean beauty movement by labeling their products with words like clean, non-toxic, and natural or by putting a leaf on the package, but when you take a closer look at the label, you’ll find some nasty ingredients,” adds Foley. Learning that there was no FDA regulation on these terms was a real a-ha moment for me personally. One of the main reasons the world of natural makeup is confusing: “There is no government or third party-certified definition stating what qualifies as clean beauty,” says Tara Foley, founder and CEO of Follain, one of my favorite clean beauty shopping destinations. I also see more indie brands and retailers popping up, and many traditional retailers are even creating special clean beauty sections in stores, proving that clean beauty is resonating with consumers and is here to stay.” “However, in recent years, I’ve seen more and more makeup artists as well as clients taking an interest in clean beauty. “When I transitioned to a clean makeup kit over 10 years ago, it was relatively unheard of,” says Christy Coleman, chief artistic officer at Beautycounter. I’m now on year two of a totally clean makeup bag and cannot recommend the transition more-I've never gotten so many compliments on my skin before.Ĭurious about trying clean, natural makeup? You’re not alone. But, after months of testing (it's a tough job, but someone's gotta do it!), I was proven way, way wrong. Like many of you, I was skeptical that the formulas wouldn’t perform, the colors would be dull, and the experience would feel less luxe than I was used to.
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I know what you're thinking: Do natural beauty products actually work as well as their not-as-eco-friendly counterparts? If you had told me three years ago that my entire makeup bag would be filled with clean products, I would have given you some major side eye.